Data dispersity, the next big challenge for data-driven organizations

A clear trend in today’s business IT is the proliferation of various cloud-based services that seek to lower operational costs, facilitate the adoption of new technologies and improve overall business performance. It has become common practice for businesses to use CRM for clients and lead management, business intelligence tools for financial analysis, Google Analytics to […]

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Challenges for digital media in the era of data-driven businesses

The rapid development of the technology is profoundly changing our society, businesses and even ourselves. Media is, without doubts, the sector that has been dramatically affected by recent advances in the technology. In the chronological order, there was a significant emergence of online news portals at the beginning of 21st century, ruining many newspapers and […]

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YouTube data analytics redefined

Youtube, world’s leading video platform is greatly popular amongst businesses, online marketers, media companies or digital agencies. However, unlike other products from the Google family, YouTube does not provide data analytics capability. So, I case you wanted to get more insight than those provided in standard interface, you had to build your own analytics solution […]

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Advanced data analytics for Instagram

Instagram, an increasingly popular social network, is also becoming the channel of choice for online marketers. Up until recently, the service did not provide much analytics capabilities, surely far from the golden standard set by Facebook or Google. Therefore, I am extremely happy to announce that Dataddo is fully integrated with Instagram providing advanced analytics […]

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SAT-7 streamlines data operations with Dataddo

SAT-7, a satellite television network, extensively uses Facebook as a communication channel to reach its viewers across many countries in the region of the Middle East and North Africa. With over 50 different Facebook pages, getting the right insights and managing all the data required a lot of manual tasks. Also, because Facebook Insights have […]

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Data analytics, the next big challenge for businesses

In today`s world, businesses are increasingly data driven. In fact, it is not uncommon that average business is using CRM for clients and leads management, some business intelligence tool to dig deeper into financial perspective, services like Google Analytics for tracking websites, Google AdWords for on-line campaign management or perhaps some social network management tool […]

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Dataddo 1.5 is live!

In first days of December 2016, we have successfully launched version 1.5 of Dataddo Web & Social analytics platform. Besides adding new features we took a particular focus upon improving user interface. Here is a shortlist of all new features and improvements available in the new version: New data explorer The most visible step forward […]

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Great achievement for Dataddo!

Last days of October 2016 were really successful for Dataddo as we have reached record-breaking 1000 users. This great success has been achieved due to the full commitment of all Dataddo team towards constant improvements of our services and overall experience with Dataddo platform. Moreover, I am happy to announce the official date of release of […]

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Calculated metrics for Google Analytics, Facebook Insights or Twitter Analytics using Dataddo

In October 2015 Google announced the availability of calculated metrics. Although it is a really powerful feature, there are some drawbacks as well, especially when you need to define more than 5 metrics per view or you need to work with other than numeric-type data. Dataddo contains a great feature called Structures that besides merging the […]

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Google Analytics and Facebook Ads Insights currency conversions

Both Google Analytics and Facebook Ads Insights have superb ability to track performance of your ecommerce site or cost of marketing activity respectively. But, when you need to report the activity in multiple currencies or to compute specific financial metrics, the usual approach of most users is to export the data to some spreadsheet editor and […]

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