Category: Strategy

Data dispersity, the next big challenge for data-driven organizations

A clear trend in today’s business IT is the proliferation of various cloud-based services that seek to lower operational costs, facilitate the adoption of new technologies and improve overall business performance. It has become common practice for businesses to use CRM for clients and lead management, business intelligence tools for financial analysis, Google Analytics to […]

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Data analytics, the next big challenge for businesses

In today`s world, businesses are increasingly data driven. In fact, it is not uncommon that average business is using CRM for clients and leads management, some business intelligence tool to dig deeper into financial perspective, services like Google Analytics for tracking websites, Google AdWords for on-line campaign management or perhaps some social network management tool […]

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Automated reporting for digital marketing agencies

Internet as a medium changed the marketing communication forever as it brought the ability to measure the activities and therefore more precisely calculate ROI of marketing expenditures. Regardless whether you spend the money on advertising in search, social networks or in on-line display, you have plenty of tools at your disposal to track the effectiveness […]

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