Best practices for Google Analytics UTM parameters

When using web analytics service such as Google Analytics, you surely came across the need for more thorough system of categorizing the traffic sources. Google analytics meets this need with a number of UTM parameters that can be added to the URL. Even though there are several “How to use…” tutorials already, most of them […]

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What is bounce rate?

The one of the most common questions regarding using Google Analytics is the definition of bounce rate. In some tutorials you could find the information that bounce rate is the percentage of visits that immediately left your site, however this definition is not right since there is no time boundary that would define it. Bounce […]

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Forecasting conversions and revenues

When devoloping an on-line marketing strategy, the common approach is to choose the media mix (search, display, video etc…) and allocate a certain budget to each of the media. To make sure that all the cost are being spend in an effective way, it is vital to estimate the revenues comming from selected activities. Talking […]

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Integration of Google analytics with other data sources

In recent times I have been frequently coming across the issue of integration Google analytics with other data sources. I have been considering using some of the existing services, such as excellent GoodData (www.gooddata.com), but the costs were always eye-watering. I usually ended up using MS Excel or Google docs. Being fed up with this, […]

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