When managing Facebook pages or running campaigns you are probably using Facebook Insights to gather some information about the performance and effectiveness of your activities. Although it provides some valuable information (and for free!), in some areas, particularly when you need long term data series or customized data-sets, the functionality is not sufficient enough. Of course, you can use some paid social analytics tools, but they are usually rather overpriced, offering pre-fabricated reports with self-constructed metrics and questionable meaning (see my previous blog post about common misinterpretation of engagement rate).
Going beyond Facebook Insights
Beside Insights, Facebook provides robust Graph API allowing you to extract complex raw-data, but exploiting its full potential requires a certain level of knowledge in programing as well as in database technologies, therefore building your custom reporting solution consumes considerable amount of man-hours in development. Fortunatelly, we have developed Facebook connector for Dataddo, allowing you to fully leverage Facebook Graph API without coding.
Track page, post or video performance
Dataddo Facebook Insights connector allows you to retrieve multiple metrics, covering your FB page, posts and videos performace. Utilizing full features of Facebook Graph API, Dataddo can offer much more metrics than those available within standard Insights interface, plus you can leverage Dataddo platform for alteration, integration and visualization of the data.
Do you want to track total views of each video on your Facebook page or their engagement? Need to monitor consumption, impressions or likes of each of your post? Do you have self-constructed KPIs for your Facebook activities? All this and much more can be covered by Dataddo.
Automated data collection
One of the great drawbacks of Facebook Insights is the lack of historic data and limited export capabilities. Dataddo Facebook Insights connector allows you to automatically retrieve defined metrics-set in given periods. All the data incrementally built-up in Dataddo allowing you to get vital business insights in greater granuality and much deeper detail as well as to long-term track you Facebook activities.
Once your data are successfully loaded in Dataddo, you can enjoy the great analytics capabilities of the platform such as automated data profiling, data visualization or advanced data filtering. Also you can mash facebook insights data with others using data structures. To have all your business insights easily accessible, you can utilize business dashboards and shortscuts. Moreover, data-sexuals would embrace the ability to access the data in mobile devices 🙂
More information about advanced extraction of Facebook data.