Tags: Basic statistics

Correlation between weather and website performance

This article should demonstrate one of many great features of Dataddo – fusing together data from many different sources and discovering valuable insights for your business. Writing it in the middle of extraordinary long heat wave is giving me an impulse to use long-observed correlation between performance of certain websites and weather as an example. Methodology Correlation […]

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Forecasting conversions and revenues

When devoloping an on-line marketing strategy, the common approach is to choose the media mix (search, display, video etc…) and allocate a certain budget to each of the media. To make sure that all the cost are being spend in an effective way, it is vital to estimate the revenues comming from selected activities. Talking […]

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