Tags: social media analytics

Advanced data analytics for Instagram

Instagram, an increasingly popular social network, is also becoming the channel of choice for online marketers. Up until recently, the service did not provide much analytics capabilities, surely far from the golden standard set by Facebook or Google. Therefore, I am extremely happy to announce that Dataddo is fully integrated with Instagram providing advanced analytics […]

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Automated reporting for digital marketing agencies

Internet as a medium changed the marketing communication forever as it brought the ability to measure the activities and therefore more precisely calculate ROI of marketing expenditures. Regardless whether you spend the money on advertising in search, social networks or in on-line display, you have plenty of tools at your disposal to track the effectiveness […]

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Is social media analytics bubble about to burst?

When it comes to the social media, there is a lots of talk about the sustainability of business models of current social media heavy-weights such as Twitter or Facebook. Having long experience in data analytics field, I am more being amazed about the current social media analytics tools hype. Just looking at CrunchBase and seaching […]

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Automated export of Facebook Insights data

Are you looking for a tool for exporting Facebook insights data for your pages in a way that it can be automated? Do you find existing Facebook Analytics tools and services too expensive and not suiting your purpose? Would you like to create your own data analytics tool that ultimately suite your needs? If your […]

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Engagement rate – the most overrated social metric

If you have ever conducted any analytical work in social media you have probably heard about engagement rate. If not, it must have taken a really great effort, because it is probably the most mentioned keyword associated with social media analytics and most social media analytics tools are based around this metric. According to the […]

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