Tags: utm_source

Direct visits in Google Analytics

One of the most crucial points when assessing the structure of traffic sources, is the share of direct visits. Direct visitors are usually the most loyal to your site and therefore represents the most valuable traffic. Direct traffic is often classified as free, however in reality, it is a reward for your well-executed previous actions. […]

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Best practices for Google Analytics UTM parameters

When using web analytics service such as Google Analytics, you surely came across the need for more thorough system of categorizing the traffic sources. Google analytics meets this need with a number of UTM parameters that can be added to the URL. Even though there are several “How to use…” tutorials already, most of them […]

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