Tags: web metrics

Correlation between weather and website performance

This article should demonstrate one of many great features of Dataddo – fusing together data from many different sources and discovering valuable insights for your business. Writing it in the middle of extraordinary long heat wave is giving me an impulse to use long-observed correlation between performance of certain websites and weather as an example. Methodology Correlation […]

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How to filter referral spam in Google Analytics

In your Google Analytics reports, you might have came across with traffic coming from sources such as semalt.com, darodar.com or social-buttons.com. Such traffic is commonly know as “referral spam”. Recently, the amount of referral spam in Google Analytics has significantly increased. It might seem your site has a lot of visitors, but in reality none of such visits […]

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Automated reporting for digital marketing agencies

Internet as a medium changed the marketing communication forever as it brought the ability to measure the activities and therefore more precisely calculate ROI of marketing expenditures. Regardless whether you spend the money on advertising in search, social networks or in on-line display, you have plenty of tools at your disposal to track the effectiveness […]

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Advanced data extraction from Google Analytics

One of the important features of Dataddo is its Google Analytics connector, allowing advanced data extraction through Google Analytics API. If you need to go beyond standard Google Analytics reporting or need to programmatically extract data, Dataddo is right for you! Moreover, with Dataddo platform, you can intergrate the extracted data with your own business data, […]

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Overcoming sampling in Google Analytics with Dataddo

One of the main constrains when using free version of Google Analytics is data sampling occuring in ad-hoc reports. In cases where the query cannot be satisfied by existing aggregates (i.e., Audience overview), Google Analytics computes the requested report from raw session data and if the number of sessions to the property in the given […]

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Direct visits in Google Analytics

One of the most crucial points when assessing the structure of traffic sources, is the share of direct visits. Direct visitors are usually the most loyal to your site and therefore represents the most valuable traffic. Direct traffic is often classified as free, however in reality, it is a reward for your well-executed previous actions. […]

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What is bounce rate?

The one of the most common questions regarding using Google Analytics is the definition of bounce rate. In some tutorials you could find the information that bounce rate is the percentage of visits that immediately left your site, however this definition is not right since there is no time boundary that would define it. Bounce […]

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